What’s Your Brand?

As I’m preparing today to speak on personal branding for an audience of administrative professionals, I opened my inbox this morning and found a fresh article by Ephesians Four Ministries.  I subscribe to their weekly devotionals.

This particular one was quite timely and a great personal reminder for me, the speaker, to get and keep her act together!

Personal branding moves us from wearing masks to wearing hats.  We all have many roles we play throughout our week.  The issue many have is that they are trying to balance all of their roles and end up wearing a mask.  They are pretentious in their actions and spend their days just trying to fake their way through.

I am a wife, mama, daughter, sister, friend, in-law, teacher, entrepreneur, business owner, volunteer, and speaker.  Rather than wearing a mask and faking genuineness, I try to focus on the role of the moment.  I don’t wear masks which attempt to hide who I really am.  Rather, I try to develop my character and strengthen my personal brand, so that who I am is consistent no matter which role I am in.  I have made the switch from wearing masks to wearing hats.

We cannot balance every role at all times.  It’s too much, too distracting and non-productive.  Rather, I change hats and attempt to dedicate my attention and mental strength on the hat of the moment.  This mental switch helps me listen and respond so much better.  Better behavior enhances my personal brand.  Granted, this approach is not always easy and their are days I just want to hide behind a mask and hope nobody notices.  We are all life in progress.

Here is a segment of the e-mail I mentioned above.  For more of the article, subscribe to their free e-mail list here http://msg1svc.net/servlet/FormListener?Y2dpOjE6TE4=

“Coca-Cola is the number one “brand” in the world. Companies spend millions of dollars making their brands known in business. They want you to recognize their brand. When you think of their brand they hope you will have positive thoughts in hopes it will influence your next purchasing decision.

Every individual has a personal “brand” whether you want it or not. Cultures have a brand. Ethnic groups have a brand. Your brand is defined by your conduct. If you are always late, you’ll soon develop a brand or reputation for being late. Others will even show up late because they know you will be late. If you are a person who exaggerates the truth, others will soon fail to take you serious.

However, the opposite can also be true. Your brand can be incredibly positive. By being a man or woman of your word, who is consistent in dealing fairly and honestly with others, your brand becomes known as someone who is faithful in all aspects of life”.

 

Today God Is First (TGIF) devotional message, Copyright by Os Hillman, Marketplace Leaders.

 

Let Me Help You Get Organized and Save Money!

So, several years ago my husband and I read Dave Ramsey’s book, Total Money Makeover.  Nathan had become a regular listener to Ramsey’s nationally recognized radio program.  Through our Total Money Makeover experience, we discovered emeals.  Emeals is a meal planning system that I found extremely helpful.  As of yesterday, I learned there is now a new emeals APP!  I was so excited, I must share!

A quick history…

While my hubby and I were not in financial disarray, we had the desire to launch our own business.  This meant big changes. We wanted to be successful entrepreneurs and knew enough to know that most entrepreneurs fail.  Starting with no personal debt is what has allowed us to continue growing our businesses without the fear and pressure that comes with trying to keep all balls in the air.  Financial freedom is…well…it’s freeing.

That said, as a young wife, I needed help managing our grocery budget.  I barely knew anything about cooking, much less grocery shopping effectively or organizing meal plans for the week.  However, my husband desperately wanted to continue eating.  So, I needed a plan and I needed to spend as little money as possible.

That has not changed.

Today, we have added two children to the mix, I have come to enjoy cooking —sometimes — and use emeals often to do the work for me.  I think I like it most because it makes this Choleric/Sanguine look organized, efficient and food savvy.   I quickly learned that meal planning was a huge part of maintaining a tight grocery bill and keeping us on track financially.

Here are my top 10 reasons for recommending this to you:

1) It is totally done for me.

2) I can choose how we want to eat.  We have been on a low fat diet for years now.  You can choose everything from organic to low-carb to classic meals.

3) I can choose my grocery store.  Emeals helps you find the right brands, actually available at your store, to cook a meal that tastes good but costs little.

4) I can choose how many people I want to feed.  With pre-school age children, we are still able to eat off a menu for two.

5) The recipes are easy!  I hate using fancy cookbooks.  I never know what they are talking about.  Emeals keeps it simple and easy to follow.

6) I can easily eliminate meals I know my family won’t eat or when I know I won’t be cooking every night.

7) The plan updates everything automatically and accordingly, so I really don’t have to think too hard.

8) Perhaps my favorite part: the grocery list is itemized by department at the grocery store.  This makes it easy to find what I need, fast.  Very helpful with two toddlers in tow!

9) The menu tells you what staples you should already have.  A quick mental check or physical check and I never get home and get mad because I forgot something for a recipe.  (You know how that can frustrate a cook!?)

10) And now…everything is on the app!  I no longer have to print the menu and carry those papers around the store.  Yippee!  This makes me happy.  I can check things off the list, add extra things I need to pick up, like bread and milk, and I can quickly eliminate things I know I have at home with the delicate touch of my index finger.

Yep.  I’m a fan.  I’m sure there are similar meal plan systems on the market that are also good. But, if you are like me and you don’t have time to research it out…here’s the only link you need.  http://www.emeals.com/welcome/index.php?source=app

Or, search your app store.

Here’s to simplifying life!